Responsible Retailing of Alcohol

Overview

About this course

1.0hFree

Retailers and category brand owners from across the globe came together in 2015 to create a voluntary Code of Conduct for the Responsible Sale of Alcohol Products in Duty Free & Travel Retail.

The industry specific Code of Conduct addresses the unique nature of alcohol sales in the highly regulated Duty Free and Travel Retail (DF & TR) channel.

The Responsible Retailing of Alcohol course equips learners with a strong understanding of responsible retailing as outlined in the Code.

It provides strategies for managing challenging situations to ensure positive outcomes, allowing learners to put the principles of the Code into practice while also improving their customer service skills.

Those taking the course will be ready to activate and promote respect, health, safety, and regulatory compliance when it comes to the sale, promotion, and marketing of alcohol.

Please note – this course is also available in Spanish.

Competencies

Competencies obtained

On completion of this course participants will be able to:

Define what the “responsible sale” of alcohol means in the DF & TR industry
Identify their obligations under the Code in relation to alcohol sales, promotions, and marketing
Identify some profiles of customers that require extra care and attention
Apply strategies for retailing responsibly at four key stages during a sale
Engage in respectful conversations that promote positive outcomes

Content

Course content

The Responsible Retailing of Alcohol course will cover the following topics:

Responsible Retailing of Alcohol in Duty Free and Travel Retail

What Are Our Obligations?

Customers Requiring Special Care and Attention

Preparing the Store and Conducting Sampling

Responsible Retailing Across the Sales Process

Engaging in Respectful Conversations

Enroling

Who should enrol?

All those involved in the sale of alcohol products in the DF & TR industry, including: Retail professionals, Category vendors, and Marketing partners
Anyone wishing to develop their career in the DF & TR industry

Customer Service Agent

Assists passengers throughout their journey, delivering exceptional service and ensuring a smooth airport experience.

Reviews

Customer reviews

It was amazing, all the details that we are facing daily are in this course, thank you so much , now I can share more information with my team.

Marie

This is a veritable opportunity for me to have taken this course and it will definitely put me in a pole position to a better alcohol retailing experience.

Egeonu

It was incredibly informative and on point, covering all the essential topics with great clarity. I would definitely recommend it to others who are looking to enhance their knowledge in this area.

Nicole

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Speak with a training expert

Yes – Ceventas, the company behind Klayo and the Online Learning Centre, is an ICAO TRAINAIR Plus member and all courses are accredited by Airports Council International (ACI).