Certificate in Duty Free and Travel Retail

Overview

About this course

9.0h$795

The Certificate in Duty Free and Travel Retail will provide learners with a solid introduction to the Duty Free and Travel Retail (DF & TR) industry, its key players, and its operating model.

Accredited by the Duty Free World Council Academy, this course helps learners build the insight needed to understand DF and TR customers and engage with them in ways that drive sales and create a memorable shopping experience.

Competencies

Competencies obtained

On completion of this course, participants will be able to:

Understand the key elements of the Duty Free & Travel Retail (DF & TR) industry, including its evolution, the key sales channels, emerging trends, and the concessionaire model
Describe the key regions, retailers, and brands and their share of sales
Explain how changing consumer trends impact DF & TR – specifically Digital and Sustainability
Describe the profile, behaviour, and motivations of the DF & TR Shopper Define the key steps in the DF & TR customer journey
Identify the key components of, and how to optimize the DF & TR customer experience
Apply the knowledge gained from the course to better engage with customers and drive sales across the journey

Content

Course content

The Certificate in Duty Free and Travel Retail will cover the following topics:

Introduction to the Duty Free and Travel Retail Industry

The Duty Free and Travel Retail Consumer

Delivering the Best Customer Experience

Enroling

Who should enrol?

Retail sales professionals
Individuals from brand and industry support organisations who are new to the industry or wish to deepen their knowledge further
Commercial executives from the Aviation and Maritime industries
Anyone wishing to develop their career in the DF & TR industry

Customer Service Supervisor

Oversees day-to-day customer service operations within the terminal, ensuring an exceptional travel experience for all passengers.

Reviews

Customer reviews

This course is exceptionally informative, timely and highly relevant to my current role. It provided me with valuable strategies to improve as an Asst. Supervisor in the shopfloor while giving me a much deeper understanding of our business operations. I highly recommend this course to anyone working in the airport duty free and travel retail industry." Anna Kristine

Well done to the Duty-Free World Council (DFWC). The content demonstrates exceptional, in-depth knowledge of Duty Free and Travel Retail. It is highly recommended that every professional in DF & TR undertakes this course to enhance their expertise, maximize their contribution, and excel in their respective roles and responsibilities." Saravanan

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Yes – Ceventas, the company behind Klayo and the Online Learning Centre, is an ICAO TRAINAIR Plus member and all courses are accredited by Airports Council International (ACI).