Course content
The Certificate in Airport Commercial Management consists of the following five modules:
- The Role and Importance of Non-Aeronautical Activities
- Sources of Non-Aeronautical Revenue
- Commercial Team Structure and Responsibilities
- The Airport’s Unique Operating Environment
- The Importance of a Commercial Strategy
- Defining the Commercial Masterplan
- The Airport Brand
- Components of a Successful Airport Commercial Strategy
- The Importance of Knowing Your Passengers
- The Location of Commercial Activities
- Other Key Considerations
- Commercial Planning Overview
- Commercial Planning and Retail Design
- The Commercial Planning Process
- Analyze Performance and Benchmark
- Understanding Needs, Trends, and Constraints
- Commercial Scheme Size and Components
- Design, Architecture, Brands, and Concepts
- Approval and Implementation
- Components of an Airport Commercial Offer
- Food and Beverage
- Duty Free
- Retail
- Car Parking
- Ground Transportation and Car Rental
- Additional Primary Components
- Secondary Components
- Other Factors Impacting Commercial Scheme Performance
- Selecting Commercial Partners
- Steps in a Tender Process
- Types of Commercial Contracts
- Contract Terms
- Managing Commercial Performance
- Defining and Communicating Performance Requirements
- Measuring Commercial Performance
- Improving Performance and Rewarding Success
- Addressing Underperformance and Non-Compliance







